Measuring Success
We all struggle with how to measure success. We’re thinking a lot about this right now as we begin to put the pieces together from what we’ve learned over the last ten weeks since ASK went on the...
View ArticleSeeking a Home on the Range
As summer draws to a close, so does our testing for the location of our ASK team. You may remember the results from our earlier testing in our pavilion and just off the lobby. For the remainder of the...
View ArticleSleuthing Clues about the Future from Visitor Interaction
Things have been pretty quiet over here for a while—have you noticed? We had been blogging our progress on ASK weekly and in my last post we were talking about the experimentation and prototyping we’d...
View ArticleAsking with a New Set of Eyes
I’m sure it will come as no surprise to anyone that getting out of your own head every once in a while can have great benefits. We’ve been working on ASK for more than a couple of years and we had the...
View ArticleGetting Visibility on the iBeacon Problem
It’s been just over a year since I wrote about the realities of installing ibeacon to scale. Our ASK app, funded by Bloomberg Philanthropies, has been active for the past year and the beacon-powered...
View ArticleCode Release: Going from iOS to Android Solving iBeacon Issues Along the Way
Our Android release is coming in April. I’m often asked about our strategy to expand into Android when 74% of our users are on iOS devices. The reasoning is pretty simple; we have a mandate at the...
View ArticleHow Important is Anonymity When Asking a Question?
As reported earlier, the Android version of our ASK app is due to launch in April. For the most part, the app will look and feel the same. There will be adjustments to the ways menus work to make them...
View ArticleSelectively Flying Blind After Android User Testing
ASK Brooklyn Museum for Android is now available on Google Play. We had one early quandary, but this was a fairly straightforward development process. That is, until we got to user testing. User...
View ArticleASK Snippets Integrated Into BKM Website
A number of things happen after a visitor has a chat with our ASK team. At the end of each day, the ASK team takes the long form conversations happening in the app and they break that content down into...
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